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The powdered whey market in Europe is an important and expanding sector. Valued at 3.128 billion dollars in 2022, it is expected to grow at a compound annual growth rate of 6.9% from 2022 to 2028.

The market growth is stimulated by numerous factors, such as the increased recognition of the health benefits of whey protein and the growing demand for whey protein in the food and beverage industry, as well as the rising popularity of whey protein supplements among athletes and fitness enthusiasts.

The European market for powdered whey can be segmented into four categories:

  1. Food and beverage
  2. Dietary supplements
  3. Animal feed
  4. Pharmaceuticals and other industrial applications.

The largest market segment is food and beverage, which accounts for over 50% of the market share. The second largest segment, with over 30% market share, is dietary supplements. Finally, the animal feed, pharmaceutical, and other industrial application segments make up the rest of the market share.

The European whey powder market is expected to expand in the coming years, as evidenced by some key developments in the European whey powder market:

  1. Increasing demand for plant-derived whey protein powder.
  2. Progressive use of whey protein powder in functional foods and beverages.
  3. Growing popularity of whey protein powder among women and the elderly.

The European whey powder market is highly competitive, with major players continuously innovating to create new and improved whey protein products. Additionally, new players are expected to enter the market in the coming years.

At Proláctea, we strive to meet the highest quality requirements so that our whey powders can help all our customers. High flowability, high solubility, high protein content, and other special whey powders are some of the varieties that are present in many household products in many countries around the world.