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Roads of Proláctea and Entrepinares merge for their clear commitment to product innovation and development.

In what fields is this strategy represented?

  • Customers: We focus innovation to the client, engaging them throughout the process to always provide the best solution.
  • Consumers: Combining tradition and new technologies we are constantly seeking new flavours, textures and formats that amaze our consumers and meet their needs.
  • Product development: Our product development is a tailored process according to the applications and final use of the product.  Whether for direct consumption or as an ingredient.
  • Team: We are extremely demanding with the quality of our products, and for that purpose we have an own team of product development. This team closely cooperates with our suppliers and supports on renowned technology centres.
  • Facilities: We boast pilot facilities and an application lab where we test and validate our projects.
  • Methodology: We work on innovation through multidisciplinary teams with project management methods to be agile and ensure the deadline achievement.